The majority of adults worldwide can communicate via mobile phone text messages. Evidently, sms marketing for enterprises is characteristically different in its ability to reach a wide customer base and elicit very desirable reactions. As long as your sms messaging is directed to willingly subscribed prospects, you can easily exploit it and yield remarkable lead-to-conversation rates.
SMS messaging should be integral to your business promotions activities simply because:
SMS Marketing is Direct and Immediate
SMS communications are certainly very straightforward messaging tools. You can always determine a specific target of an sms and when they’ll receive it if their line is on. Most of the time, sms reaches the recipient in one or two seconds, reaching a 97% read rate in 15 minutes of receipt. Primarily, sms is uniquely effective because of its high conversion rates. You may effectively use it to deliver some very time-barred messages to your current customers and prospects too.
You May Leverage Simple Shortcodes
You could leverage easy shortcodes as opposed to the usual phone numbers to shorten user responses while you build your prospects database. Since you want prospects to be the ones initiating this approach to engagement, you just provide the shortcode in your promotions, including via print media, ads, billboards, and even social media. This approach means that prospects can easily associate the shortcode/keyword with your brand, improving the likelihood of them responding and interacting.
You Can Integrate it With Other Channels
It’s necessary for all the media integral to your marketing plans work together, including sms. SMS stands out because it can yield an impressive outcome as a standalone channel, while it’s also capable of enhancing promotional activities such as via social networking and email marketing. As a case in point, you may send sms to customers reminding them to read an email that you sent hours or days earlier. This may just be short follow up messaging asking customers if they’ve read your email. What you’re trying to do here is prop your email marketing using sms, with the possibility of boosting email read rates by 30%.
You May Use SMS to Study Your Customers
SMS is an effective resource when you need to obtain customer feedback through surveys. Some studies indicate that 31% of recipients will reply sms survey questions received. The mean reply time for such surveys is 5 minutes. As such, you may certainly rely on sms to study your customers, discerning them in a short period.
If you need to establish direct engagements with your customers, it’s necessary you consider embracing sms marketing today. Over 90 percent of the people you target with sms will open it, meaning that you’re getting high quality leads.