A host is generally a server or rack of servers that “hosts” the files composing your website via the Internet. Companies usually offer various packages at different rates for their hosting services, but it’s important that you make a choice with your future company in mind, and not just saving a few bucks at the moment.
Make sure the host you choose has minimal to no downtime. It is frustrating if you try to log on to your site, and the server is down. If you have a business that relies on the internet for sales, this means you will lose a lot of money because your site is not operable.
Keep track of how many often outages occur and how long they last. If they are too long and too frequent, you should think about choosing a different service. Most services encounter issues once in a while but if they are not fixed quickly, you are not getting your money’s worth.
Choose a hosting service that allows you to instantly and easily view your web statistics. You will want to know things such as how many people are visiting your website and what pages they are viewing. You can even find out how long they stayed on your site, and what search words they used to find you. These can be important in the long run, so use a server who has these tools.
If you want to use a shopping cart software, make sure it is compatible with your web host. A good web host should support certain features such as Web scripting, dynamic content or executable files. These features will allow you to add different ways for your visitors to interact with your website, for instance by leaving feedback.
You should know that not all web hosting services support Flash plug in. Using Flash on your site allows you to create a more interactive experience for your visitors, for instance with videos, games and new design possibilities. If you are not planning on using Flash, this is not a feature you should worry about.
Choose a web hosting service that offer multiple databases for you to access if needed. This can include the ability to store information about your products, as well as your customers. You should be able to easily look at prior purchases and the personal information about who is buying your products.
Before choosing a web hosting service, check to see their bandwidth capacity. This can be seen in terms of the amount of data that come into, or out of, your website. Depending on the plan you choose, you will usually be allotted a certain amount of bandwidth on a monthly basis. Large businesses could need as much as 200 GB or smaller ones could get by with as little as 3 GB. Check the availability, then choose your plan accordingly.
If there was anything in your business that you should be willing to splurge on, it’s the power of a proper host. It will be one of the most important decisions you make, and if you choose wrong, it could end up meaning months of lost service and lost profits.