There are some who would say that you should go above and beyond the call of duty, that you should care about your clients’ well-being. And that is a fact when dealing with a complex mortgage process as it can be an unnecessarily long and complicated one. It’s not uncommon to invest a significant amount of time, money and energy in the process, only to have the deal fall through at the last minute.
Most people aren’t lawyers or financial experts, yet they’re expected to understand complex contract terms, convoluted legal jargon and a slew of numbers. This is where independent mortgage professionals can really add value.
And with a mortgage CRM, your business will be on great terms with their clients, here’s a guide how it can help every mortgage professional:
Streamline the lending process with a mortgage CRM
The mortgage industry is competitive, but with a comprehensive mortgage CRM that captures all of your client information and allows you to manage their needs in one central system, you can scale your business without sacrificing service or the trust of your clients. No matter what type of mortgage lender you are—pre-qualifying new customers, securing pre-approvals for sellers and buyers, sending out monthly statements, handling questions from current borrowers—a CRM is an essential tool for keeping up with every aspect of the lending process.
At a glance, get an idea of where you stand with each customer, how much business you’re likely to do with them in the future, and what they’re expecting from you next. Make it easier on yourself and your employees by choosing a CRM that’s been specifically designed for the mortgage industry. The best ones will help you streamline tasks like:
Keeping things in one place
Have all of your customer information in one place. This includes contact info, purchase history, loan status, and previous interactions.
Make everyone’s job easier
Keep track of any notes or updates made during conversations with borrowers or sellers so everyone else on your team can access them when they need to.
Build relationships with a mortgage CRM
CRM software helps you build relationships with your borrowers by allowing you to keep track of every piece of information about them, from the moment they first contact you until the moment they move into their dream home. With a CRM, you can capture details like customers’ preferences, purchase history and personal interests. You can even use it to store pictures or video files of homes they’ve shown interest in viewing so that when they inquire about one again, you won’t have to rehash everything they’ve already seen before.
CRMs also make it easy for you to create customized marketing campaigns based on individual data points or profiles that you’ve created in the system. Reliability, speed, and accuracy are key to being able to market your services with speed. With the increased integration of marketing processes into the mortgage industry, lead generation and opportunity tracking is becoming easier than ever.
Whether you are aligned with a national firm or an independent broker, a mortgage CRM can assist you with the processes and procedures necessary to help you stay competitive. They can help improve your overall processes for managing loans and controlling documents, which can save you time and money.