Your first customers are your most important customers. These are the people who bought from you when you were just starting. So not only do you want to keep them happy, you want to make sure your processes and products are such that these customers will tell their friends about how awesome you and your company are.

Customer success is a must-have to build up and retain the right customer base. It should be treated as a series of ongoing campaigns to align customer and business goals to different people. But at the core of it, you need to provide them with an experience that makes them feel welcomed, valued, and appreciated. It isn’t enough to just delight customers anymore—you need to stand out from the rest of your industry.

Here’s how to turn those first customers into raving fans:

Know your customers’ pain points

Make sure you know why …