You may have seen notifications on your phone or computer that say something like “New message from Facebook.” You may have even clicked on one of these notifications, only to find out that it’s just a notification telling you that there’s a new notification. With that in mind, here is what you can do to better understand push notifications and how they work, and how you can create effective ones for your business.

What Are Push Notifications?

What are push notifications? They are messages that are sent to your phone or computer. They can be anything from an email, text message, or notification from an app on your phone. Basically, anything that pops up on your screen and requires your attention is a push notification.

The best part about push notifications is you don’t even have to be using the app or checking your email to receive the notification. …